EXCELGAMES
INTERACTIVE
[Featured]
where your launch
goes further.
EGI runs distribution, publishing, marketing and digital operations across 10+ Asian markets from one platform — with real-time sales reporting your team can act on the same day.
18 yrs
IN MARKET SINCE 2008
10+
MARKETS COVERED
1000s
RETAIL & DIGITAL TOUCHPOINTS
Our partners
[About EGI]
THE LEADING GAMES DISTRIBUTOR
Established in 2005, ExcelGames Interactive (EGI) is APAC’s leading distributor of video gaming related products to retail and ecommerce stores, and independent resellers in Asia.
With over 17 years of expertise, EGI is the preferred partner in APAC to bring top video game publishers, developers and other brands to market, distribute, and reach out to the gaming community.
[How we work]
End-to-End Gaming Enablement across asia.
A regional market builder for gaming publishers — we reduce complexity while maximising launch impact, lifecycle revenue and market control.
games distribution
Forecast-driven distribution for physical and digital titles across
PlayStation, Xbox, Nintendo Switch, and PC. Full retail and
e-commerce
channel coverage.
Marketing Services
POSM, OOH, launch events, pop-ups, KOL seeding, PR, e-commerce activation. We win at shelf and we create gaming moments from launch.
PUBLISHING SERVICES
Repeat order management, manufacturing coordination, royalty remittance. We transfer complexity so publisher can focus on making great games.
EGI PLATFORM
Proprietary ERP + market intelligence feed. Automated publisher reports, regional price lists, promotions, and inventory clearance built for Asia.
[HOW A LAUNCH RUNS]
D-90 to D+7 — a process, not a scramble.
[What We Do]
Our SERVICES
[01]
Distribution
More than a decade of game distribution expertise in Asia, EGI has unmatched regional insights, and country-specific knowledge allowing publishers and developers to effectively serve the Asian market and achieve their full potential.
[02]
Retailer
From controllers, headsets, keyboards, to licensed merchandise and all kinds of gaming peripherals, we team up in a collaborative framework to extend and widen our games and hardware offerings.
[03]
Creative Marketing Campaigns
Trusted portfolio of successful campaigns, activations and advertising across APAC working with some of the biggest game publishers.
[04]
Hardware
From controllers, headsets, keyboards, to licensed merchandise, we extend and adjust your marketing and sales strategy to the intricacies of the Asian gaming market.
[launches, demos, pop-ups]
marketing activites
[launches, demos, pop-ups]
IN-STORE & POSM
Prime placement, localised artwork and synchronised regional drops.
Events & Activations
Launch events, pop-ups and demo stations that turn releases into moments.
Out-of-home
Billboards, transit and mall takeovers in high-density gamer zones.
KOL & Influencer
Streamer partnerships, unboxings and always-on community engagement.
PR & Media
Press strategy, review coordination and storytelling communities care about.
Digital & Social
Channel listings, paid campaigns and platform-native launch content.
[Contact]
for partnership or distributions
your gaming journey awaits
HAVE A TITLE READY TO
LAUNCH IN ASIA?
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